The Ultimate eCommerce Web Designers Trick

Either you’ll be able to go with freelance web designers or can hire total service web designers to get your internet presence, also called website. The very first reason to have your website is your engagement with the internet. There are lots of web designers out there. So when you’re looking to locate a fantastic web designer, the very first thing you’ve got to check is designing services that are quality oriented. Most reputable web designers know not to pick an internet host simply because they’re definitely the most popular or since they supply the cheapest web hosting.

The site designer may get the job done freely or even as a member of a company which is particularly into designing proficient stores. For instance, if you want non-profit website then non-profit website designers are the ideal choice for you. Moreover, flash designs might also be incorporated within the site to make it even more alluring to the clients. Designing an eCommerce website is an extremely professional undertaking. In case the website design of your site cannot pull and convert visitors, then it means your site needs improvement.

Being an owner of a company, you should select an eCommerce web designer that could comprehend the tasks of designing an eCommerce shop. A great designer is going to know that design and SEO go hand-in-hand. They are being snatched by agencies and large projects. They are creative people that need to think out of the box. A superb web designer ought to be in a position to comprehend the emerging trends in the market, the expected changes in web design, current and future trends as well as the most recent web development tools.

Your website design provider should use the ability of Social Media Marketing. Any expert web design company would help the consumers in many respects. An excellent web design company will have great search engine optimisation skills to publicize your website. It’s always preferable to opt for a great web design company that comprises of dedicated and seasoned employees.

So as to create a web site or an internet presence, one wants to employ a website design company. Also, make certain that the website design company ought to have a group of experienced web designers, developers, programmers and testers etc so that you are able to secure all kinds of services under one roof. A seasoned web design company is going to have a good portfolio of internet sites that they’ve created for different customers. New web design businesses are springing up all of the moment, but don’t be tricked by shiny sites loudly proclaiming their amazing services.

The Advantages of eCommerce Web Designers

The Web lets us market our services and products any place in the Earth, but to be able to actually earn a sale, we have to set a relationship that generates a sufficient amount of trust, confidence, loyalty and passion. Environmentally-friendly web hosting is getting more and more popular for business web sites appearing to implement an eco-policy. To rival a number of the biggest bands on the planet, websites have allowed bands the capacity to grow massive online fan bases through pay per view. The site ought to be downloaded as fast as possible. For example, the site of a company making and selling luxury goods needs to seem luxurious also.

If all the sites look alike there’s hardly any chance of the visitor remembering a specific website. Your website ought to have the ideal architecture with easy navigational keys. To acquire the excellent traffic at the site, it is necessary to create the website attractive. First and foremost you must seek out the video sites that will supply you the resources to make your own video. It is due to the fact that the site has to be unique. An eCommerce website is as fantastic as a digital store. eCommerce websites are designed in order to do the business needs.

A specialist site designer if technically sound enough may give a wholly different get until the site. A web site is your internet address which aids you reach customers in every corner of earth, no matter which corner you’re sitting in. In different cases you may employ your website for a lead generation tool where you don’t conduct financial transactions online. Yeah it’s true, your website is online but still you want to give a fantastic customer service online. There are several kinds of websites like eCommerce sites, social media sites, template-based sites, CSS websites and several more.

The Basics of eCommerce Web Designers

Our site brings you different types of explanatory videos to select from. Therefore, in case it’s not possible for the website to be made fully compatible with all browsers due to coding limitations, then the developer needs to understand the numerous types and versions of internet browsers employed by the majority of the website visitors. Creating your web site may be a tricky practice. Building an internet site is a very technical procedure, while designing an internet site is a very creative procedure. The internet site and social networking pages should complement one-another.

Can You Market Your Small Business Online?

There was a time when small business online marketing was unthinkable! In fact there was a time when marketing online itself was unthinkable, so small business online marketing was far from reachable. People had that fixed notion of going out seeing the product comparing it with others and then buying. So, people did not venture online to buy goods. But the picture changed drastically over a period of a few years not even a decade and now online marketing is the major medium of marketing.

For small business online marketing you need to define first what is a small business? Any business that does not have much of capital investment can be called as the small business. Since it has not much of capital to invest in marketing online can be a very costly affair. Also there is misconceptions that to market goods online you need to have a lot of investment. That is not true at all. You can market your product online almost free. Let us see how.

1) You can send mails across to all your friends online stating your product. You can also guarantee them some discounts if they buy from you. You can promise them some incentive if they sell it for you
2) You ask your friends to pass on your mail to their friends and those friends can again pass on it to their friends and can think of a chain for your small business online marketing. You can pay some incentive to all who buy or sell your product.
3) You can float your own web site that you can publish on your visiting cards. You can get a free web space online. Even you can design your own web page and that is easy. You can offer space on your web site for someone else’s product and can in fact generate money this way!
4) You can write a blog where you can educate people on your product and service. You can keep the blog updated with offers and newer news.
5) You can get agencies who market products online. They have a knowledge of marketing, especially how to do it. They know the nuances of where to market online. How to increase the visibility? How to place it online so that you gets maximum clicks? Once you entrust your product with them, you get good clicks and good inquiries.
6) You can work on online referrals that also ensure good marketing strategy.

Small businesses that have their profit as the net profit can think of online marketing. Products and services such as classes, coaching, any service can be marketed online. You can also think of marketing a product online. Many people have their garage sales by marketing on the net.

There are many sites that have a focus only on some specific localities or towns. These sites are very popular amongst people in that town. These site are the ideal places to market your product or your service. So small business online marketing is definitely a very good option.

Web Site Development – The Roles of Web Designers and Web Programmers

A web site is a software package. By definition, a package is a ready-made program that is available to users for use to perform some tasks. These users include non-IT professionals. Thus, a web site qualifies to be a package like Microsoft Office, Peachtree Accounting packages.

Before the revolution of The Web (WWW), development of software package was the exclusive preserve of skillful programmers. Programmers or software developers develop the logic of programs which a package will eventually use to function. This logic building aspect of software development requires high level of intellect. This together with the intricacies of mastering programming languages made the development of packages uninteresting and unattractive to a large spectrum of people.

Following the revolution of The Web, it became possible for non-programmers to develop packages right from the inception. These are web-based packages and of course, web sites, requiring no programming skills. The result was the creation of a new type of profession called Web Design. A web designer is someone who organizes a web page by arranging texts, pictures, animations, forms etc on a page and formats them to produce good presentation. All he needs do is to make use of any of the appropriate web development tools like Macromedia Visual Studio and Microsoft FrontPage. Through the Design section of Macromedia Dreamweaver, for example, you can design a whole web page without using HTML codes. What you have is a web site. A web site is one or more web pages. These web development tools are the equivalent of what the popular package Adobe PageMaker does which is to organize and format pages of books, magazines, newspapers etc. No programming is required.

The limitation of web designing is the creation of static web sites which may be suitable for some applications but not all. They produce non-interactive and non-dynamic web sites that are unsuitable for certain applications and needs. For example, online registration. The role of a web designer stops at this point and that of a web programmer begins. As a result of the limitation of static web sites, the need to move further arose. People wanted sites where they could post forms for tasks like creating accounts online and authentication of passwords. This led to the development of web programming languages otherwise known as scripts. Examples are JavaScript, ASP, ASP.NET, JSP, PHP, ColdFusion etc. The result was the creation of the profession of web programming. A web programmer is someone who develops programs for the purpose of performing automated tasks on a web site. Some prefer to call them software developers. Example of such tasks are:

  1. Data validation.
  2. Form submission.
  3. Sign Up.
  4. Database search.

Thus, it became possible to develop dynamic and interactive web sites capable of doing what conventional software could do on stand-alone computer and network using non-internet technologies. Online banking, stock broking are examples. These functions can now be carried out entirely on internet. To develop functional scripts for such automated tasks, logic building and mastery of the programming language to use in terms of syntax are required. Most of the programs are written from scratch.

Can you be a web designer and a web programmer? Yes, you can. There are people who double as web designer and web programmer but specialists are noted for doing better in their respective fields of specialization than non-specialists. Some sites do not require more than web designing but many sites nowadays require both web designing and web programming like the multi-tier applications that have presentation layer, the logic layer that interfaces the presentation layer with the database, and the data layer that contains the database. There are even database specialists who design database and write what is called stored procedures and triggers right inside the database. The use of stored procedures increases the overall efficiency of site execution as it minimizes the number of times SQL statements are parsed, compiled, and optimized during execution. You can see that site development is quite deep.

The roles of web designers and web programmers are complementary in the development of web site. You need to identify where your ability lies and allow that to inform your choice of area of specialization. If you know you have the ability to write programs, you can go beyond web designing and become a web programmer but if it is otherwise, stick to web designing and continue to grow and sharpen your skills. The truth of the matter is that programming is not for everybody.

If you are a conventional graphic artist, you will find it easy to crossover to web designing and if you are a conventional programmer, you can readily crossover to web programming. What I mean by conventional graphic artists are those who have the expertise in the use of tools like CorelDraw, Photoshop, and PageMaker to perform Desktop Publishing tasks. By conventional programmers, I mean the experts in programming languages like C++, FoxPro, COBOL, and Dbase.

As long as you can determine where your ability lies, you will surely overcome frustrations in your tasks of developing web sites and you will continue to enjoy what you are doing. If you are a web designer and you have a job that involves programming which you cannot handle, look for assistance from a web programmer. If you are a web programmer and you are having issues with web designing in your task, seek the assistance of a web designer. If you can handle both areas to a very large extent, well and good.

Be Smart When You Decide to Start a Small Business Online

The internet has made it possible for more people than ever before to fulfill their dream of starting a small business. All you need is an idea, an internet connection, and someone who is willing to design a webpage for you, and you will be able to call yourself an online entrepreneur. Before you get too excited, you do want to consider the fact that every single year online businesses, especially ones that are less than a year old fail, there are some things you can do to make sure that when you start a small business online that yours will succeed where others have failed.

It is now unusual when people decide that they are going to start a small business online, they assume it isn’t going to cost them anything. While getting the business up and running won’t cost as much as creating a brick and mortar business would, there will still be come expenses, mostly marketing. Before doing anything rash, you are going to want to take a careful look at your personal finances and ask yourself if you are in a position where you will be able to give your online business the launch it deserves.

A common mistake that many would be online entrepreneurs make when they are about to start a small business online is that they don’t take it seriously. They think that just because they have a good idea, that the product is going to sell itself, but this is not the case at all. If you want your online business to be a success story, you are going to have to learn as much as you can about marketing. There are some entrepreneurs who decide to hire a marketing specialist but this can get pricy. Online marketing isn’t difficult to learn, you just have to be willing to spend some time researching the topic. Keep in mind that once you have opened your online website for business, marketing is something that you are going to have to address every single day, especially during the first year.

One of the things you are going to want to keep in mind when you are marketing your online business is that you are going to want gear your marketing specifically to your target audience as opposed to just shooting it out on the web. The best way to identify your target audience is to ask yourself who your ideal customer is going to be.

When you start a small business online it can be a challenging experience, but it is also full of possibility. Every so often, you are going to want to remind yourself to sit back and just savor the incredible journey.

Choosing a Web Designer

Here are some tips in finding the right people for the job and some considerations to be taken into account.

1. Introduction

Many businesses look for a web designer as though they were shopping for a general commodity item such as a light bulb – i.e. All websites are equal and paying the 16 year old student on a computer course to build the site will reap exactly the same dividend as paying a specialist web development agency. Other businesses often feel they have to spend thousands upon thousands of pounds on a website for it to be successful.

Let us dispel these myths

Contrary to what many believe, web design is only one component in the production of your website. Some web designers can talk day and night about how pretty your web site can be, but if it isn’t functional, user-friendly, or capable of helping you meet your online goals, then all the superficial beauty in the world isn’t going to help it serve it’s purpose. The design theme of a website is only one component of building a successful online presence.

Choosing a Web Designer is not an easy task! – Here are some tips…

There is so much more to web design than just making a few web pages look pretty if you want to succeed. You need to consider your target audience, underlying message, content, desired responses, visitor impact, online goals, how you are going to measure the success of the site and more. There is so much more to web design than just making a few web pages look pretty

2. Defining Your Requirements

If you have no idea why you want a website or what you want the website to achieve, it is as well to sit down and think it through, rather than rushing to put up a “White elephant” that doesn’t serve a purpose. Every website must serve a purpose, and that’s usually where many websites falls short. They serve no purpose because the website owner never gave much thought to it. It’s not the website’s fault. A website is inanimate. It is only what you make it. The only life a website has is the one given to it by its designer and owner. If the human element doesn’t do a good job of defining the building blocks, the website will serve no purpose and eventually die a digital death. Every website should have a distinct purpose With that in mind, we’d suggest the first stage would be to define the “Goals” of the website in relation to the requirements and aspirations of the business or organisation involved.

Defining the Goal

Every website should have a distinct goal or number of goals that are measurable. A goal can be anything from communicating with friends and associates through to making profits by selling products or services online (e commerce). Your goal in the first instance may even be to have a web presence so potential clients don’t regard your organisation as being backward! Once you have defined a goal (or number of goals), it’s equally important to define:

  • The target audience. i.e. Who you want/expect to visit your website.
  • The actions you want to result from their visit. i.e. Making an online sale, getting them to make an inquiry etc.
  • What benefits you are giving and receiving from having the website.

Defining the Key Functions (The actions)

Once the goals of the website have been established, it’s important to define the actions required by site visitors to meet the goals. An action is any traceable sequence of events carried out by the end user.

Examples might include:

  • Getting in touch – either by phone, email or via an online form.
  • Disseminating Information.
  • Signing up for a newsletter.
  • Completing a questionnaire
  • Commenting on a Blog
  • Downloading or buying products
  • Using an online tool

Of course, there are other intangible benefits that your website might provide to an end user that don’t result in direct “actions”… i.e. simply providing “peace of mind” to an existing or prospective customer would be considered as such. If you haven’t already done so, then it’s also useful to check out the competition, for ideas, likes and dislikes.

Establishing Your Design & Development Preferences

Once you have formulated the goals and functional requirements for the website, it’s time to start building a picture of how you anticipate the site coming together – with regard to structure and design theme. This doesn’t need to be a definitive exercise – Your web designer should be able to add a lot of input and suggestions at a later stage, but it helps to have some ideas to feed into the requirements you approach the designer with in the first instance.

As follows are a few that we feel should be mandatory:

  • The website should adhere to recognised standards. The site should be written to conform and validate to the standards defined by the World Wide Web Consortium (W3C) – this will in turn, mean your site should be cross-browser friendly (i.e. Appear the same across various different types of web browser).
  • The website should be accessible. In web terms, this means that it conforms to the Disability Discrimination Act (DDA).
  • The website should be clean, crisp and fast loading.
  • The website should be easy to use and inoffensive (see below).

Our Tip: Easy to use and Inoffensive – The WOW factor

Webbies often get asked to produce a website with the “WOW factor”. The “WOW factor” is a term that means different things to different people. Often, the person or business commissioning the website have grandiose plans for extensive animation, splash screens, cartoons, garish designs… This isn’t the WOW factor – A bold garish design with “off the wall” colour schemes may seem bold and innovative to some people, but may really put off other site users – Find the happy medium.

If a person wants to buy a pair of shoes online then their mission is basically to find the desirable pair of shoes at the right price in the quickest possible time. They don’t visit an e-commerce site to watch an animation of shoes tap dancing across the screen. Leave cartoons and needless animation that add zero value to those experts in their own field. People watch the Simpsons for that type of entertainment. They likely won’t be visiting your website for (or be impressed by) to be “dazzled” by irrelevant attempts to stand out.

Our own interpretation of the “WOW factor” is a site that is very simple to use, clean, crisp, user friendly, fast loading with great content. Basically, the site that delivers it’s underlying message quickly and concisely is the most effective. Google has the WOW Factor and you don’t see slow loading animation on that website. The WOW factor should mean Winning on the Web and nothing else.

Ok, so you’ve mapped out some goals and requirements… time to start looking for the right guys to go ahead and implement the solution for you.

3. Selecting a Web Designer / Developer

Initially, the best place to begin is by putting together a shortlist of designers. You may choose to do this in any number of ways but here are some suggestions that you may wish to factor in:

  • The location of the prospective designer. This may or may not be a factor for you. Some people are happy to work remotely and others prefer some face to face interaction. If the latter is essential to you, then you will need to focus on designers in your local area.
  • The designer’s portfolio. This is usually a key factor in any shortlisting process. You may choose to favour designers who have worked specifically in the sector you are targeting, or you may simply like other unrelated websites they have developed.
  • Independent Word of mouth recommendation. You may have received glowing reports on particular designers and their after-sales service. Don’t overlook this.
  • The size of the company. Generally speaking, the size of the company provides you with little idea to the quality or work they can produce or the services they can provide. Some SMEs prefer to work on a more personal level with smaller providers or freelance designers with larger corporates preferring the opposite.
  • The cost – Most professional web designers tend to produce work on a bespoke basis, tailored uniquely for each client – and the vast majority do not publish prices. (We do). However, an initial discussion should be able to provide you with a “ball park” figure at least based on your requirements outline. Some designers are also able to provide cost-effective “out of the box” solutions at a fixed price.

Tip: Get a fixed price quote rather than an hourly rate. Let’s face it… an hourly or daily rate is meaningless as a measuring stick when your consider it may take one designer twice as long as another to complete the same job.

Web designers will typically showcase previous work on their own websites, but be sure to consider that they are gearing a site’s design and structure to requirements presented by another party that likely won’t match your own. It’s more important that you are confident that they can implement your solution than perhaps reading too much into other design work that you might not necessarily like.

Another consideration you may should take into account is the attitude a designer shows when you first make contact. You can often gauge whether they are genuinely interested in the project and whether they are going to be proactive – and if they can offer a high level of support. Designers not providing a landline phone number or a business address may be harder to contact when you need them the most. Trust your instincts and exercise common sense.

Tip: Don’t base everything on price and make sure you compare “like” with “like”. Also, don’t be afraid to share your budget with the designers during initial discussions and then see what they can deliver within it. Time is often wasted if you are discussing the project over days or weeks and then end up being miles apart on pricing expectations.

The more information you give furnish the designer with, relating to your goals, requirements and design preferences, the better. Also make sure that you discuss timescales and payment schedules (most designers will ask for a deposit upfront and a final balance payment when the project is completed. There may also be interim payment milestones for larger projects). Additionally, enquire about any recurring charges for support, future amends, web hosting, domains etc. Neither party will want hidden surprises.

4. Questions You will be Asked

It’s always better to be prepared when you approach web designers… they will also have their own queries to establish a the requirements, gauge the work involved and furnish you with a quote.

Typical questions you might be asked include the following:

  • What does your company do?
  • What are the Unique Selling Points that your company has to offer?
  • What is the purpose of the website?
  • How do you see the website evolving in the future?
  • Do you have any existing branding? i.e. Logo, colour schemes or other marketing materials?
  • Who are your competitors?
  • Do you require e commerce or an online payment mechanism?
  • Can you provide links to other websites that you like from a design perspective?
  • Can you provide links to other websites that you like from a functionality perspective? (i.e. How they work)
  • What is your budget? Don’t be afraid to disclose a budget figure – it can help a lot.

If you aren’t able to get an immediate quote, request that the designer gets back to you and establish a timescale for this to happen. As you can probably tell, choosing a web designer isn’t necessarily a straightforward process if you are seeking the right fit for your project. The more detailed research and preparation that you carry out, the better.

5. Going ahead

When you make a decision on proceeding with a designer, make sure to get the quote in writing and make sure the it’s clear that the copyright of the website is yours once completed. Ensure all charges (including any future and/or recurring charges) are spelled out to avoid any ambiguity and problems further down the line.

Ideally, once you wish to proceed, your web developer should create a test web address, where you can monitor ongoing development and provide feedback throughout.

Part of a wider strategy

Your website should integrate with and complement your other marketing activities. Promote your site address where you can. Consider putting it on your business cards, stationery, merchandise, delivery vans, carrier bags, customer receipts and on your shop front. Drive people to your website through online adverts, search engine marketing and active offline promotion.