Web Design in 2010-2011 – Analysis

As we’re coming to the middle of this year, everyone is trying to analyze the recent trends in web designing and web development. However, in this article, we’ll see what web designers and developers are trying to utilize with the new features to create impressive designs. We will also try to look into the factors that are driving this change.

1. The days of static design visuals are dead
With the online technology that is available today, web designers are coding websites more creatively than using simple images and html/css. Clients have come to expect a higher level of functionality and interactivity as they visit more and more websites that utilize things like Ajax, and JavaScript. Whilst CSS3/HTML5 has started to step on the toes of JavaScript, JavaScript itself has started to inch into the territory of Flash. JavaScript has just finished a major revision of its specifications for the language. Once browser companies adopt these standards, web developers will be provided with more tools to improve their capabilities in creating web applications.

2. Grid-based designs, Mobile Designs, Retro Designs are gaining popularity as well.
But Grid based is used mostly in portfolios, product pages and big blogs; they almost never appear on corporate websites or in online shops. With the huge amount of data present, classifying information based on context rather than content will be paramount for companies which handle large amount of data (financial, social, etc).

3. Print Design influence
Traditional techniques from print design are increasingly being applied to the Web, be they layout techniques or rich versatile typography. Web Designers are taking layout and design inspiration from print. This includes lots of whitespace, large type,use of a grid and clear hierarchy of elements. The layouts of these websites often resemble those of print magazines or posters, with striking headlines, multi-column text, highlighted quotations, indented text, supporting imagery, side notes and footnotes.

4. Faster and better Web browsers
Google Chrome, Firefox, Safari, and Opera has offered more choices to web users. But, well, it is part of a web designer’s job to make sure that texts are easy and nice to read on all major browsers and platforms. With browser wars is in full force, Techniques for progressive enhancement are more commonplace than before, giving users of modern web browsers a better web experience than those who will not or cannot use them. This has surely drive competition in web designing.

5. Growth of community-oriented Platforms
In many ways, the growth of platforms such as Twitter and Facebook has led the web to be much more community-oriented. Along with these changes will come increased focus in getting information in real-time. Twitter is one of the examples that give immediate and breaking information on the sites. With more and more growth of such social media platforms and more people participating in the creation of information on the web, the way in which we obtain information has shift from being from a singular source, into a more community-created source.

6. Interactive Designs
Web designers of Web applications are paying significantly more attention to the way in which functionality is presented and are trying to improve the user experience with more interactive and responsive solutions. There’s a lot more emphasis now on site usability and creating sites that are minimalist in design and easy to navigate (perfect use of CSS and a grid based layout). Horizontal scroll bars have been out there for a decade, but today it feels that they are gaining a new context. The move to horizontal scroll bars is probably an attempt among some designers to provide a more distinct user experience. One way to make websites more responsive is through “keypress navigation,” which hasn’t been widely adopted so far. But lately we’ve observed more designs implementing this effectively. Web designers of Web applications are paying significantly more attention to the way in which functionality is presented and are trying to improve the user experience with more interactive and responsive solutions.

7. Slab Typefaces
These are relatively new as in the past logos and headers were smaller and more understated by web designers. However, combined with the trend toward larger headers, slab typefaces demand the reader to take notice.

8. Rich and strong Typography
It has played a major role in Web design for years now. Bold, strong, heavy headlines can effectively convey the purpose of an e-commerce website or portfolio, while subtler headings help structure content and improve legibility. Obviously, the big change we’re seeing today is richer, more versatile typography. Oversized logos on an equally oversized header and Footer. We’ve further noticed that Web designers are extending their font stacks, adding increasingly more fall-back fonts in case a specified font is not available.

9. Recent trends
like embossing, PNG transparency, rich user Interfaces, Font replacement, Huge Images, Modal boxes(A modal box is like the pop-up’s more sophisticated They serve as a user-friendly alternative to classic JavaScript windows), Media blocks, The magazine look, Carousels (slideshow navigations, in which the content rotates vertically or horizontally), Introduction blocks(place the most important message of the website right there and thus make sure that readers get the message as quickly as possible.) will continue to grow in this year.

10. More Personalization
As web designers look for more ways of attracting users and prospects to their websites and generating business online, personalization is emerging as an important component of managing the web experience for site visitors – and delivering business value. Be simple, invisible complexity, big and bold, art and creativity, bigger picture. Web Typography is going to reach some new heights in 2010-2011. JQuery, Mootools as well as CSS3 are evolving and reaching new levels of quality and ‘interactivity’. Everything seems to be moving forward to larger elements which focus the attention.

If you haven’t checked out CSS3 and HTML5 websites yet ( like http://www.12thi.com ), you should really look into it because they will change the way you design and code. You can take advantage of the new features to create cleaner and more efficient layout.

It is possible that we have missed some other great trends and factors. Why don’t you contribute some interesting information here? Please don’t hesitate to share it with us in comments.

Why Your Business Should Upgrade to a Responsive Web Design Sooner Rather Than Later

Why should my business have a responsive web design?

Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.

As a responsible business owner, you’ll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you’ll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you’ll need it too.

Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site.

Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site – for example, can a user complete the action they would like to?

Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.

Google have also pointed out that companies which have a single responsive website – rather than one standard and one mobile version – are far easier for their bots to discover, because there is just one URL.

If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.

Branding is one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you’ll need responsive design to produce a consistent web appearance; however your clients reach you.

In today’s market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.

Responsive web design features

Until recently web designers created different pages depending on where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device.

However, responsive web design has revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view pages on a PC, smart phone or notebook in exactly the same way. When they build a site, designers use the same coding on any number of resolutions, giving every device the same degree of functionality.

Responsive web designers believe that their clients’ web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they using. This kind of intelligent response to a web user’s actions keeps your company relevant in an ever changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.

In technical terms there are three key features of responsive web design, the secret ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes far easier.

Another linchpin of responsive design is the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns, they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.

Instead, designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images, but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between devices.

The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complex segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.

Taken a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what device they happen to be using, or will be using in the future.

When a mobile user changes from landscape to portrait mode, the intuitive design will ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video will also resize itself to correspond with the different dimensions.

If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons, you’ll understand why responsive design is considered good practice for the majority of website owners.

Responsive web design Vs Mobile web design

Until quite recently, mobile web design was considered far more relevant to modern consumers than it’s responsive counterpart, this approach sees designers using smart phones as a starting point and upgrading the technology progressively, through to notepads, desktop computers and beyond. This method meant that companies needed two websites, one for their mobile pages and one for PC users.

In the early golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform that favoured these millions of users, companies could promote their service or product to what was seen as the next generation of computing consumers.

Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there simply is not enough room to crowbar in extra buttons and widgets – instead, a design team had to focus on what was actually needed. By giving users a clear route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to return or convert them into a paying customer.

Mobile applications were thought to have far more utility than PC based software, what users expected from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice control, designers hoped to build on these tools to produce modern web design that was not limited by the constraints of a PC.

Although there are pros and cons for the adoption of a mobile site to run parallel to a main site, responsively designed pages are ideal for retailers who want a robust, homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also provide a seamless, convenient way for customers to shop.

Responsive web design statistics

When a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from, but where is the evidence that proves this is a factor in commercial success?

The content marketing company, Brand Point, found that over 90% of consumers buying decisions are affected by visual elements. In other words, if people land on your site and like the look of the place, they are more likely to stay and buy.

Screen resolutions are changing all the time as new devices reach the market, web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimised for every customer, whatever device they favour.

Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity, and it’s fair to assume that people’s expectations have increased since this study was compiled.

Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at a later stage.

Design matters because it can have a huge impact on the number of new visitors to your pages, these are people who have reached you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a leap of 99% in unique visitors after a revamp of their responsive web design.

If your mobile pages leave an unpleasant taste in the mouth of your visitors, they are far less likely to view your entire organisation favourably, and they’ll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a consistent web strategy that performs the way your customers want it to – wherever they happen to be.

Can You Advertise Your Small Business Online?

The sites online are full of advertisements big and small. Yes small businesses are advertised too. So you can think of small business online advertising. There is a kind of misconception that to advertise online you need to pay hefty amounts. So much so that at times it is not recovered from the sales of even big businesses. It is difficult to break even for the big businesses, so small business online advertising is out of question was the dictum.

The scenario is however changing fast. You do get advertising firms on the net who charge much less for the space and you do get good sales with referrals from the net.

Firstly we need to define what is a small business? Small and big is a relative term. By small we mean that there is not much investment done in the business. So if the investment is less you need to invest less in advertising as well. A large business normally has a good capital investment. It can bear the brunt of the advertising, which a small business online advertising firm cannot bear. Not any more there are many good advertising companies on the net that charge minimal. There are companies that charge as commission on the sales that happen through the net. So, one need not make a hefty investment either.

The businesses that you do from home could be called as small businesses. If you design web sites you can get good clienteles online. That is something people will look up for online. If you have some artistic traits and you do business in it. Even that can be advertised online. Say you give coaching of something you can think of online marketing and advertising. Since the income from it is purely net income you can afford the online advertising fees. If you bake cakes, teach, design something then online advertising is the ideal option.

You can make a careful survey of people who offer space online for advertising. You can search various site via Google search. You can also look out for various advertisements to see the type in which they are advertised. It always helps if you have a web page. Many spaces are available online that offer free space for web page. The basic designing of a web page is easy too. There are help options available as well. If you check out various online advertisements, you get an idea as to how you need to advertise your product or services. You can save on the cost by designing your own advertisements.

The advertisements need to be noticed. They should have many clicks that increase the sales option. It has to be attractively made and flashy. It has to have lot of visibility with strategically placed advertisements. They can be done in java and flash script. Many companies charge much less. Some companies charge only on the sales that have taken place by the online advertisements. So the small business online advertising can definitely be done.

Tips to Buck Up the Web Designers Out of Their Irksome Web Design Process

When you are running a web design business, it is very important for you to understand that your clients are the part and parcel of your business. The type of clients you agree upon to work with speaks a lot about you and your web design firm. Similarly, the grounds on which they delegated the responsibility on you to produce a design speaks a lot about them. Maintaining a good relationship with the client is though a hard nut to crack, but a lot of it spins around the web designers’ knack to edify their customers and set expectations so that both sides end up with gratification.

Many of the designers go off the beaten track in a way to gratify their clients. They make continual edits, re-designing, Last minute changes, moreover the add-in features that had never been discussed. Web designers just give in to each and every caprice of their clients but then at the end they end up getting underpaid and feeling frustrated, rebuffed and jaded.

Most web designers might relate this to worst example in a web design process. There are a few absurd expectations for a project to go quickly and smoothly. The minute these expectation ruins out of delays in the completion of the project or the bad designs or due to the coding bugs, etc., both the client and the web designer as well gets irked. Nevertheless, there is a trick out of which you can make your irksome design process a pleasant experience for you and your client as well. Edifying your clients is not a great part of your business project but you can make certain that it will aid you greatly in recuperating the working relationship with your client.

Wondering what tags along a general list of some significant lessons that must outline the scaffold for the education process? Well, a few key points are brought into a limelight below:

Tip 1: You are a Professional Designer, Not a Laborer

People never tell their Doctor’s and electricians how they need to do their jobs. They understand that the doctors and electricians obviously more on familiar terms with their respective field of work than them. This attitude on the other hand ought to persist with the webmasters too. Many clients have a set mind that just browsing through the websites qualifies the webmasters to make design decisions. They treat web designer as the annex of their brains. And because of this kind of false premonition the designers are often wrongly taken as the laborers who are born to get their task done, and not the professionals who are creative and talented with the skills and experience that others professionals to might have in their area of work. Moreover, the clients forget that the Web Designers too are the part of the design process equally.

This pathetic situation occurs generally in the case of freelancers where the clients presume that if the designers don’t have their office then they can work in any odd hour of the day too as if they don’t have their family or other things around to be taken care of!

Thus it is imperative for the web designers to make certain that their clients understand that they are experts and that their opinions are grounded in the research before the web design process initiates.

Tip 2: Communication is Vital

Lack of communication can often badly ruin the whole of the project. Generally, the clients tend to keep themselves involved and vocal in the initial stage of the project. This as a result ends up with the designers’ belief that the things are going well until when the clients hand over them the laundry list of edits.

So, bringing this clause under the contract that you might need your client’s feedback throughout the project from an issue as large as payments and billings to the minuscule subjects like the color combinations etc. so that you can generate a better product in less time period.

Tip 3: The Web and the Print Medium are like chalk and cheese

There are some of the clients who are going through the web design process for the first time and web is a strange and foreign place for them whilst there are a few who are incapable of figuring out the difference between the print medium and the web.

There are also a few clients who want their website to represent itself just like a brochure of their product or services.

Therefore, being an expert of this design arena, it’s the designer’s responsibility to enlighten their clients about the things like their website can be very well fabricated like a brochure as per their desire but doing this might fail to plug the real power of the internet eventually setting them up as the failure on the web. The web designer’s having their lives almost certainly been spent surfing the web should never take these little things for granted. Edifying the clients over the nuance and the subtlety of the web can help aid the wrong illusions that the clients might have.

Thus, to wrap-up, the art of learning the management of clients is a major challenge for any service-oriented business. If one wants to maintain good working relationships then, edifying clients are one of the wisest ways. Web designing is an essential fragment of the service-industry and thus follows the same rules. The toughest job to do ever is to stand up your client or boss but as a matter of fact doing this regularly can make your irksome website process a pleasant experience for yourself and for your clients as well.

Web Design Tricks

Web design tricks are used by Professional web designers; to create effective web page designs but most importantly to show off beautiful code. A web designer’s job is to develop web pages that communicate effective design, while also demonstrating knowledge of html and CSS. Web designers can utilize a variety of web design tricks there are tons of design related resources available for free to  designers, graphic designers or anyone seeking knowledge of creating or learning about website design tricks.  Professional web designers such as Molly, Lynda, and Eric Meyer, often have blogs or have written books, dedicated to helping others learn how to create web design tricks. I have found a great list of web design tricks & resources and have listed them on my website, you can check out the article it’s called “Useful websites that offer free web design tips & tricks” I have also included in this article some basic web design tricks that you will be able to incorporate in your next design project.  

The first thing you want to do before designing your web page is to create a flowchart, a flowchart will aid in the outline of your web design project.  Next you will need to decide how you want to lay-out your site. There are a few basic layouts, however most professional designers use layouts that are compatible with the more popular browsers, “this design trick’ is very important to know, as you will want all users to be able to access your web pages. The site Just dreamweaver has a ton of free blank or empty layouts that you can use as a guide. Or you can choose from some pre-made templates that are featured free, on smashing magazines website.  If you don’t like any of the layouts suggested, you can create your own. Make sure to ensure browser compatibility by incorporating the right browser hacks. Make sure you know how the browser hacks work before you use this particular web design trick. Do some research on website design tricks before attempting to write your own code.  

Next you will use the measurements from you’re empty web template to start the design process. Most Professional designers use Photoshop to design the graphical interface of their web page. I like to start my PSD interface template by boxing my layout first. For instance If I have a header at the top of my page, I would first create a big grey box and label it header, than on my side bar I would create another grey box, matching the measurements 100% from my html coded template, this ensures that I have a perfectly even and compatible transition from PSD to html or xhtml. After you have laid out your grey outline you can turn on rulers and guides and start lining up your grey outlines.  

Now if you turn off the entire layer, you will see that the rulers have perfectly lined up your site for you. The next step is to lock the rulers than group the grey layer and hide them and then lock the grey layer as well. Now you are ready to start your design, if you are having trouble coming up with concepts, look at some example sites to get your creative juices flowing. With these Web Design Tricks you are sure to create a 100% cross browser compatible web design that’s super easy and fast to create, furthermore now that you know these simple web design tricks, you can incorporate them in your next design project.