Getting Your Small Business Online – Simple As 1 2 3!

Do you have an offline business and want to expand your reach? Or perhaps, you have a great new start-up idea? Well the internet is a great tool for connecting with hungry customers who are looking for your products/ services. Getting your small business online however faces challenges.

Where do you start? The technology of building a website, or lack of knowledge and judgement needed when choosing to get help, can feel overwhelming. On top of that you have your business to run. So, let’s get a few things straight about how to win more customers online and look at the techniques for doing it, before we look at your options. If you are on a real tight budget, good news awaits, as one of the possible options is FREE!

To grow your business via the internet, you must understand that regardless of where you acquire a website from, you need to focus on 3 MAJOR areas, if you want traffic! Remember traffic equals customers.

1.Onsite factors- In lay-mans terms this means ensuring that search engines (se’s) can read what your page is about, and that the structure is good for humans and SE’s.

2.Your site must have dynamic content that contains search phrases that people are typing into Google when looking for products in your niche.

3.Be Popular! Se’s rank your site in their index based on how popular your site is online. They measure your popularity by the number of relevant sites that are linking back to you and how popular they are too!

So armed with that knowledge let’s look at your options for getting your small business online. If you’re really strapped for cash, a good option would be to go for the free website and domain offered by Google and BT, in the “Getting British Business Online” initiative.

Yes it is FREE, after 2 years you will need to pay a few pound to renew the domain name. The only downside I see to this offer is that Google owns your website and you are limited in the design and on-site optimization you can perform. However for many this is a fantastic offer to establish themselves, of course when you have more cash you can move on, if you so choose. I think you can also add a blog, and they have templates to choose from…”eases those mistrusting and financial headaches that creep up on you, when thinking of finding a designer, or worse still when you think DIY!”

A second option is to use a blog that is hosted such as Blogger or WordPress.com and pay a few pounds for a domain. Both methods eliminate paying any hosting fees! So that is at least £500 savings a year… pretty neat!

Just don’t forget to work on the dynamic content. Remember people are looking for products and services they need to help them, not your company! And work on getting more sociable, in the form of link-building. This can take a lot of time and MUST be done correctly. The scope of this cannot be covered here. Please visit our main site to learn how to connect with more customers using advertising and marketing for raising your popularity score with Google and other search engines.

Custom CMS Web Design Budget

Consider our expert custom CMS web design budget tips when asking for a quote on a new custom CMS website or the redesign of an existing site. A custom CMS content management system is a good choice to keep down future costs because you or a staff member may manage new site content without technical skills or paying each time for changes.

Web Design Price, Quality, and Value Compared

Our CMS Design Tip #1: Budget funds for as much quality as you can afford for the initial development and launch of your custom CMS web design.

Like any consumer product, paying more for quality that lasts provides value for money spent. This is true for a custom CMS web design, also. To establish a design budget our advice for analyzing web design prices may help you avoid the mistakes others make.

Value depends on quality, so an expensive price for a nice looking website could be misleading. A cheap price even though nice looking could be a mistake, also. If you look for the cheapest price and lack the technical skills to analyze quality, you may end up with a clunker that just doesn’t perform. Websites and knockoff consumer products can appear like the real deal until they fall apart.

A quick test of quality for any website is to validate the code, so Google the phrase “validate html” to locate the free W3C online tool. Check out a potential designer’s work by testing their design. If the site is in xhtml and complies to W3C without errors, that’s a good indicator the designer cares about quality. The next tip provides more advice for evaluating a CMS web designer.

Choices When Selecting a CMS Web Designer

Our CMS Design Tip #2: Evaluate your options for a source to create the custom CMS web design based on their quality and experience.

An amateur CMS web designer who states “I can do web design” is probably correct. Children 10 years old or younger at grade school level can design websites. Creating an attractive custom CMS web design may seem easy, yet creating a website that performs well attracting business and search engines is different.

Here are CMS web design service options to consider. The first 3 could be free except for the time needed to setup, manage, and update your website. The other web designer options involve cost.

1. Do It Yourself Web Design
2. Trust a Friend or Relative
3. Use a Free Standard Template
4. Purchase a Premium CMS Template
5. Hire a Freelance CMS Web Designer

If you lack experience, the first 4 options for free or nearly free web design involve climbing a steep learning curve to have a quality CMS website that performs well. With zero experience, it may take 200 or more hours just to research, evaluate, and select a good CMS software package, and then modify it to your unique look in preparation for installation and launch.

Hiring a freelance web designer may be the best choice, yet use due diligence to verify their quality and experience. Have them provide performance evidence for their website. Ask for links to customer CMS design projects that demonstrate quality and performance for their clients, too.

Inexperienced designers may exaggerate or overpromise. Many prefer to discuss what they will do for you without real evidence. This has been proven by catching the lies of firms begging for web design work as subcontractors, yet they cannot prove results for their site or their customers. If a person or company can truly provide a quality custom design solution that performs well, they will have evidence.

Another test is asking if the designer can create a custom CMS in xhtml in a tableless design with valid code to W3C with the ability to add new pages in plain text without learning advanced technical skills. A custom design meeting that sentence should display well now and on new computing inventions for years to come. You may want to ask for evidence that their designs are cross-browser compatible and will display well in all major browsers, too.

Plan Details of Your Site Launch and Growth

Our CMS Design Tip #3: Plan to add original quality content often to your new custom CMS web design to attract repeat visitors.

A website launch and forget it strategy cannot succeed unless your product or service is one-of-a-kind or extremely unique. If you have competition and a one-shot web design budget, your competitor may outperform your website by constantly adding fresh content that gives visitors a reason to return. That site traffic will include repeat shoppers and search engines eager to access that new content.

The purpose of a CMS content management system is the ability to add original quality content often. Before a single line of code is written, our advice is mapping out the site navigation of the initial launch, and pencil in future site growth. The navigation outline will allow you to envision where to add content in the future while keeping a logical site structure so visitors don’t get lost.

During the custom design planning phase, avoid the temptation of having just something or anything online like an under construction one-pager as a place holder. A more developed site with very general information is nearly as bad. Think of a brick and mortar store having a grand opening while half their shelves are empty. You need to make a positive first impression, so do not launch your until you have provided sufficient details of your product or service to convince visitors to consider you.

In summary when choosing a custom CMS web design, budget as much quality as you can afford, use due diligence in selecting your design team, and invest ongoing time or money for future development of your design. Online success of your website depends on planning ahead and implementing our “add original quality content often” strategy along with these custom CMS web design budget tips.

Absolute Must Know First Basic Steps to Start Small Business Online and Be Successful

Starting a small business online can be a great way to go into business for yourself. An online business can be started on a shoestring budget. You can start a small online business and earn a full- or part-time income from home or anywhere in the world. Operating your business exclusively online enables you to complete all transactions, provide customer service, and manage the entire business, all from your computer. There are several steps you can follow when you are starting a small business online. Anyone, from beginner to seasoned online marketer, can benefit tremendously from learning and applying the following steps.

Find a need and fill it

The first thing you need to do is to look for a profitable market. Most beginners look for a product first, and then try to find a market. That is a big mistake and will often lead to failure. To increase your chances of success, you need to start with a market. You need to identify a group of people who are desperately searching for a solution to a problem. There are many Internet resources that make it easy to do this kind of market research.

Start by visiting online forums to find out what people want. Spend some time on various popular forums, and read the posts. Pay attention to what questions people keep asking and what problems they are trying to solve.

Another way to find out what people want to buy is to perform keyword research. There are many online tools that help to do this research. The trick is to find keywords have a huge number of searches but low competing websites.

Once you have found out what people are searching for, you can sell a product that provides solution to their problem. So look for a market that already exists, and then cater to their needs.

Set Up Your Website

You need a website to sell products or services online. Once you have found your market and product, and you have nailed down your selling process, it’s time to set up a website your business. Some people build their own website by using website creation software or readymade templates. There are also web design services, and these services can help you set up a website that is designed to run a successful business online.

Drive Targeted Traffic To Your Small Business Online Website

To make sales, you need to get buyers to your website. Potential customers will not know about your product if they can’t find your website. There are several ways to get your website in front of people who are looking for the product you are selling.

Pay-per-click advertising is the quickest and easiest way to drive targeted traffic to a website. When you use this method, you can start generating immediate traffic. You can also use search engine optimization to rank your website high in the organic search results.

Other methods of generating website traffic include article writing, banner ads, email marketing, and online classified ads. Video marketing is also a great way to distribute information about your website and product. You can also promote your website by participating in social networking sites and forums where your target audience hangs out.

Take Action

Thousands of people have started their one successful businesses by following these steps. Many have amassed great fortunes in their own businesses. And there’s no reason why you cannot do the same. Use these steps to start and grow your own small business online.