Purchasing a Small Business Online – Advantages of Buying Established Websites

Purchasing a small business online has become a popular way for new and or modestly established internet marketers to get started making money online. In much the same way selling a website has become a way for developers to extract cash from their creations, leaving the burden of managing sites to others.

Purchasing a Small Business Online Has the Advantage of Longevity and SEO Credentials
An established website has a distinct advantage over a newly built one, namely that advantage of having been spidered / crawled by search engines numerous times. This means that a number of highly credible backlinks to the site have already been established, making the site’s content (and offers) much easier for the search engines to find.

How to Extract More Value Out of an Existing Web Presence
Although existing sites may have the advantage of being thoroughly crawled by search engines, many times the site design is poorly optimized for what ultimately became the existing content on the site. Often times a little dusting off of the content, dressing up the site title, keywords, and description (to better match the page contents) can bring a dramatic increase in traffic for little or no cost to the new owner. More (targeted) traffic to a website inevitably results in more money.

Tips on Starting from Scratch
Although it is easier to simply throw down some money and buy an existing internet property, there are many times when no existing properties are for sale. When there are no established sites for sale sometimes the next best alternative is to partner up with someone already in the space. That’s where a good affiliate program can come in handy.

Purchasing a Small Business Using an Affiliate Program Template
Highly profitable web businesses many times will offer pre-made site templates to affiliates who sign up for their program. This can be a great way to get an optimized, professional, highly attractive presence in that market quickly. The new affiliate will pick up a domain name to use and load the template onto a hosting account for that domain and have a new high quality site to promote up in a day. Then it becomes a question of creating content and building some targeted backlinks to get the site indexed.

Purchasing a small business site template this way can be a good way for a new web marketer to get started. It has the advantages of the professional sales content and end product already made with only traffic generation left for the new affiliate to do.

Starting a Small Business Online

The first thing you have to do is decide what type of business you would enjoy. It is important to offer products or services that are of interest to you. Once you figure out what type of business you want to start then you will be able to take the necessary steps to set your business up online. You will need to advertise your business so that people can get to know all about what you are offering. Advertising can be done online or offline for your new internet business. You will find many internet advertisers to help you with advertising your new business. This will help to lead traffic to your business website.

When starting up a small business online you will need to put products or services on your website. If you do not have a website, there are many web designers who would be happy to offer you their services. There is always the option of making your own website – all it takes is a little hard work and the patience to learn something on your own. You will need to think very carefully, about what products and services you want on your website because you want items that will have a good chance of selling to make your small business a success. It is a good idea to place a few items up for sale just to see how well they do. Then you will know how much inventory you will need to carry for each item. After your website is set up, you will need to advertise as much as possible.

The internet is a great place to set up a small business. If you advertise often, you will get a good deal of customers looking at your website to buy your products or services. Any information that you need to know about running a small online business is available online. You can research products and services to see what is selling well so that you will know what to offer your customers. There are countless resources online for tips on running a small online business. Just be sure to make sure the sources of the advice you take from the internet are reputable. It is very important when starting a business to take advantage of all the marketing and advertising tools you can get to make your business a success. Your website will need to generate enough traffic to stay in business – the more your website appears in search engines, the more traffic you will receive.

The prices of your products and services should be competitive with other websites offering the same products or services, so it is good to do some research in advance to know how to set your prices. Your website should be interesting and easy to navigate, and you should have a contact email on your website for customers to contact you to ask any questions about your products and/or services. This will encourage your customers to come back again. It takes time and patience when operating a small online business. You have to advertise and build a website so that people know what you are selling; these things take time so it is important not to get discouraged in the beginning.

10 Steps to Hiring the Best Web Designer Or Web Design Company For Your Business Website

You have been planning forever to get a website designer to work on your site. Your plans are clear and you have prepared your content. What next? How do you go about choosing the best web designer or web design company?

Step 1. Ask around. Ask friends, or similar companies who have hired a web designer in the past. Besides getting the contact numbers of the web designers, ask how it is to work with that person. Find out what happened during the design process and what they think of the designs submitted.

Step 2. Do your research for contact information. Use the internet or your phonebook to get the names and contact information of web design companies in your area. If you use the internet, have a peek of their past work. Then contact each and ask for a quotation.

Step 3. Look through the portfolio of the web design company you are choosing from. See if the designs are professional-looking, clean and easy to use.

Step 4. Look at the experience of the web designer or Web Design Company. How long has the person or company been in business? How many companies have they designed for?

Step 5. See if the designer or web design company is up to date with the newest trends in web marketing. Useful, profitable websites attract the correct traffic with search engine optimization and usability and by employing web 2.0 strategies such as social media marketing. Effective web sites take SEO and usability into serious consideration. See if your web designer has at least a basic knowledge of both. In order for your website to be successful you need to be able to implement a successful internet marketing campaign.

Step 6. Look at the web designer or web design company proposed turnaround time. Does it match the schedule of your company’s plans?

Step 7. Examine the web designer or web design company terms of service and website files ownership. See if you agree with the conditions set by the designer to work with you. See also the rights as to who owns the final output and what sizes. If this is not clear from the start, you just may be surprised to find that the work you commissioned is not yours and you may have to pay extra to get it.

Step 8. See what the web designer offers for after-design services. Will the designer help maintain your site or is the designer only expected to do the initial design?

Step 9. Talk to the designer. Is s/he easy to communicate with? You should be able to communicate with your web designer easily. You should be comfortable presenting problems that you want solved. Your web designer should be respectful and prompt. You should both be able to compromise on what will work best for the viewers, not necessarily your personal taste.

Step 10. Look for previous, happy clients. You may look through the designer’s website or blog and see if there are client testimonials. Note what they have to say about the designer. You may also try to call them (you may ask the contact number from the web designer) and ask for comments regarding the design process and final output.

Getting Your Small Business Online – Simple As 1 2 3!

Do you have an offline business and want to expand your reach? Or perhaps, you have a great new start-up idea? Well the internet is a great tool for connecting with hungry customers who are looking for your products/ services. Getting your small business online however faces challenges.

Where do you start? The technology of building a website, or lack of knowledge and judgement needed when choosing to get help, can feel overwhelming. On top of that you have your business to run. So, let’s get a few things straight about how to win more customers online and look at the techniques for doing it, before we look at your options. If you are on a real tight budget, good news awaits, as one of the possible options is FREE!

To grow your business via the internet, you must understand that regardless of where you acquire a website from, you need to focus on 3 MAJOR areas, if you want traffic! Remember traffic equals customers.

1.Onsite factors- In lay-mans terms this means ensuring that search engines (se’s) can read what your page is about, and that the structure is good for humans and SE’s.

2.Your site must have dynamic content that contains search phrases that people are typing into Google when looking for products in your niche.

3.Be Popular! Se’s rank your site in their index based on how popular your site is online. They measure your popularity by the number of relevant sites that are linking back to you and how popular they are too!

So armed with that knowledge let’s look at your options for getting your small business online. If you’re really strapped for cash, a good option would be to go for the free website and domain offered by Google and BT, in the “Getting British Business Online” initiative.

Yes it is FREE, after 2 years you will need to pay a few pound to renew the domain name. The only downside I see to this offer is that Google owns your website and you are limited in the design and on-site optimization you can perform. However for many this is a fantastic offer to establish themselves, of course when you have more cash you can move on, if you so choose. I think you can also add a blog, and they have templates to choose from…”eases those mistrusting and financial headaches that creep up on you, when thinking of finding a designer, or worse still when you think DIY!”

A second option is to use a blog that is hosted such as Blogger or WordPress.com and pay a few pounds for a domain. Both methods eliminate paying any hosting fees! So that is at least £500 savings a year… pretty neat!

Just don’t forget to work on the dynamic content. Remember people are looking for products and services they need to help them, not your company! And work on getting more sociable, in the form of link-building. This can take a lot of time and MUST be done correctly. The scope of this cannot be covered here. Please visit our main site to learn how to connect with more customers using advertising and marketing for raising your popularity score with Google and other search engines.

Custom CMS Web Design Budget

Consider our expert custom CMS web design budget tips when asking for a quote on a new custom CMS website or the redesign of an existing site. A custom CMS content management system is a good choice to keep down future costs because you or a staff member may manage new site content without technical skills or paying each time for changes.

Web Design Price, Quality, and Value Compared

Our CMS Design Tip #1: Budget funds for as much quality as you can afford for the initial development and launch of your custom CMS web design.

Like any consumer product, paying more for quality that lasts provides value for money spent. This is true for a custom CMS web design, also. To establish a design budget our advice for analyzing web design prices may help you avoid the mistakes others make.

Value depends on quality, so an expensive price for a nice looking website could be misleading. A cheap price even though nice looking could be a mistake, also. If you look for the cheapest price and lack the technical skills to analyze quality, you may end up with a clunker that just doesn’t perform. Websites and knockoff consumer products can appear like the real deal until they fall apart.

A quick test of quality for any website is to validate the code, so Google the phrase “validate html” to locate the free W3C online tool. Check out a potential designer’s work by testing their design. If the site is in xhtml and complies to W3C without errors, that’s a good indicator the designer cares about quality. The next tip provides more advice for evaluating a CMS web designer.

Choices When Selecting a CMS Web Designer

Our CMS Design Tip #2: Evaluate your options for a source to create the custom CMS web design based on their quality and experience.

An amateur CMS web designer who states “I can do web design” is probably correct. Children 10 years old or younger at grade school level can design websites. Creating an attractive custom CMS web design may seem easy, yet creating a website that performs well attracting business and search engines is different.

Here are CMS web design service options to consider. The first 3 could be free except for the time needed to setup, manage, and update your website. The other web designer options involve cost.

1. Do It Yourself Web Design
2. Trust a Friend or Relative
3. Use a Free Standard Template
4. Purchase a Premium CMS Template
5. Hire a Freelance CMS Web Designer

If you lack experience, the first 4 options for free or nearly free web design involve climbing a steep learning curve to have a quality CMS website that performs well. With zero experience, it may take 200 or more hours just to research, evaluate, and select a good CMS software package, and then modify it to your unique look in preparation for installation and launch.

Hiring a freelance web designer may be the best choice, yet use due diligence to verify their quality and experience. Have them provide performance evidence for their website. Ask for links to customer CMS design projects that demonstrate quality and performance for their clients, too.

Inexperienced designers may exaggerate or overpromise. Many prefer to discuss what they will do for you without real evidence. This has been proven by catching the lies of firms begging for web design work as subcontractors, yet they cannot prove results for their site or their customers. If a person or company can truly provide a quality custom design solution that performs well, they will have evidence.

Another test is asking if the designer can create a custom CMS in xhtml in a tableless design with valid code to W3C with the ability to add new pages in plain text without learning advanced technical skills. A custom design meeting that sentence should display well now and on new computing inventions for years to come. You may want to ask for evidence that their designs are cross-browser compatible and will display well in all major browsers, too.

Plan Details of Your Site Launch and Growth

Our CMS Design Tip #3: Plan to add original quality content often to your new custom CMS web design to attract repeat visitors.

A website launch and forget it strategy cannot succeed unless your product or service is one-of-a-kind or extremely unique. If you have competition and a one-shot web design budget, your competitor may outperform your website by constantly adding fresh content that gives visitors a reason to return. That site traffic will include repeat shoppers and search engines eager to access that new content.

The purpose of a CMS content management system is the ability to add original quality content often. Before a single line of code is written, our advice is mapping out the site navigation of the initial launch, and pencil in future site growth. The navigation outline will allow you to envision where to add content in the future while keeping a logical site structure so visitors don’t get lost.

During the custom design planning phase, avoid the temptation of having just something or anything online like an under construction one-pager as a place holder. A more developed site with very general information is nearly as bad. Think of a brick and mortar store having a grand opening while half their shelves are empty. You need to make a positive first impression, so do not launch your until you have provided sufficient details of your product or service to convince visitors to consider you.

In summary when choosing a custom CMS web design, budget as much quality as you can afford, use due diligence in selecting your design team, and invest ongoing time or money for future development of your design. Online success of your website depends on planning ahead and implementing our “add original quality content often” strategy along with these custom CMS web design budget tips.